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SolRay Advisory
Services

Comprehensive strategic advisory services designed to accelerate your business growth through expert guidance, innovative solutions, and proven methodologies.

Explore Our Expertise

SolRay Client Services

Menu of core services, fully customizable to meet the unique needs of your business.

Team collaborating on business strategy planning with charts and documents

Business and Product Strategy

  • Comprehensive business strategy and product roadmap development
  • Market research positioning and competitive analysis
  • Key business metric development, dashboard creation and investment recommendations
  • Technology evaluation and build/partner tech stack analysis
Designer working on user interface wireframes and user experience design

Design and User Experience

  • Design and branding explorations to establish modern, elegant digital identity
  • User journey and interface design for websites and internal tools
  • Prototyping and wire framing for rapid, iterative new product concept testing
Analytics dashboard showing customer growth metrics and acquisition data

Customer Growth & Acquisition Strategy

  • Content marketing and social media strategy development
  • SEO and LLM-based organic search optimization strategy
  • Advertising budget and performance-based spend ROI recommendations
  • Lead generation funnel design and audience conversion optimization strategy
AI and automation systems with robotic process automation workflows

Automation & AI Development

  • Data pipeline and automated reporting system development
  • Custom application development and system integrations
  • Custom AI development and process automation to improve operational efficiency

About SolRay

My name is Austin Wignall

I am an award winning product management executive with a passion for building new businesses, products and high-performing teams. Across start-up and Fortune 500 environments, I've led multi-billion dollar P&L's scaling global teams and launching products that drive significant revenue growth. Spanning multiple industries, I specialize in business, product development, AI automation, data and monetization strategy.

Having spent my career at some of the most respected technology and advertising organizations across YouTube, Google, Hulu and Fox, my passion is to enable your team with this expertise. I established this advisory to democratize this knowledge, to empowering companies of all sizes and to help enable digital transform goals in a personalized fashion.

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Austin Wignall

SolRay Four Core
Operating Principles

Customer-centric Product Design

Go deep on your customer's true unmet needs. Differentiating a want from a need is essential to avoid the trap of chasing “big opportunities”. Work iteratively with first-principle frameworks to validate assumptions and pinpoint true utility for your audience, helping to identify the problem's root cause.

Business Empowerment

SolRay's goal is not to be a life-long partner. We aren't motivated by outsourcing tactics. Our goal is to impart learnings from executive experience, develop differentiated product strategy and work side-by-side to deliver durable solutions, while empowering partners to produce their best work.

Driver-based Decision Making

Focus on controllable inputs that drive results. Identify leading indicators for business success to mine real-time, actionable insights on customer engagement. Deconstruct aggregated metrics to enable rapid testing, learning and optimization of core product experiences.

Value-based Risk Taking

Frameworks that enable rational bet taking. Identify the right financial constraints within guided frameworks that drive informed decision-making and persuing significant market opporutnities with proper guardrails.